Normandy Lane is a consulting & advisory firm leveraging more than three decades of global expertise offering unique perspectives, insights, use cases, recommendations and playbooks designed to deliver performance improvement in the areas of Business Assessment, Transformation, Restructuring, Turn-Around, Interim Management and Mergers & Acquisitions.
Normandy Lane Advisors was formed to intersect vision & aspiration with real-world business & operational dynamics impacted by unforeseen economic, technology shifts, market timing as well as the diligence, strategy and execution of mergers & acquisitions.
Normandy Lane Advisors’ lineage and experience will provide third party validation, recommendation and executable playbooks design to avoid business, product, sales, operations and financial setbacks and to improve favorable outcomes spanning; organization design, branding, investment priorities & timing, GTM strategy, when to transform & self-cannibalize, when to accelerate growth focused investments and when to pause, when to implement self-correct strategies, when to implement business/financial triggers, working capital playbook, business performance tools, product life cycle management and quarterly and annual business planning.
“With more than three decades of operational experience that spans small-cap to middle market and benefiting from insightful growth strategies, more than 20 mergers & acquisitions, ~$1 billion dollars of working capital raised, an IPO and numerous business transformations & turn-arounds in times of economic growth and times of market crisis, Normandy Lane Advisors was established to provide business leaders, board members, private equity and venture capital firms with unique and valuable hand-on consulting & advisory assistance.”
Charlie Vogt, Founder & Principal.
Our Purpose
Trusted, knowledgeable and uniquely qualified advisory services focused on micro-cap, small-cap and middle market companies aligned with operational management, scaling growth, mergers & acquisitions, transformation and times of crisis.
What We Do
We are singularly focused on addressing real-world challenges that require third party insights, consulting and advisory to unlock the value of unlimited boundaries to solve the most complex business matters & challenges yielding new opportunities.
How We Do It
Our team of expert advisors leverage decades of operational experience spanning vision, innovation, GTM strategy, branding, culture, organizational design & management, scaling growth and event driven market declines.
Why Work with Us
Normandy Lane Advisors are committed to collaborating and aligning with management, board members, venture capital and private equity firms to address the most pressing and time sensitive business opportunities & challenges at lower cost structure models compared to that of traditional “template driven” consulting & advisory firms.
The Normandy Lane Way
Relentless Focus
Everything we do is laser focused on delivering for our clients, guiding our approach, resources, point of view and solutions.
Borderless Collaboration
We work hard to create and maintain an environment that empowers everyone to work together as an integrated global team, allowing good ideas to thrive without operational or geographic restriction.
Inclusiveness
Normandy Lane Advisors have extensive experience and perspectives to leverage and benefit from. Listen, understand and collaborate then lean on operational experience and knowledge to provide the best solutions for our clients.
Openness and Trust
Our culture is dependent on the trust that we foster with our clients. We will always provide full transparency and candor regardless of the difficult discussions.
Integrity and Accountability
We take responsibility for our actions to build trust and responsibility, fostering a culture of respect and integrity.
Founder
Charlie Vogt has been a seasoned executive with 25 years of experience executing visionary strategies resulting in growth, transformation and turn-arounds across a variety of industries including technology, media, telecommunication and consumer product segments. Vogt has been instrumental in leading and executing more than 20 acquisitions & divestitures, securing ~$1B in debt & equity and has traveled to more than 25 countries.
Vogt has been the CEO of five networking & cloud software companies and has led emerging to large scale sales organization.
Vogt has been on the board of directors with nine technology and consumer product companies, as well as an executive board member of numerous associations. Vogt has been the chairman of the board of three companies gaining valuable knowledge and experience pertaining to board design, priorities, agenda, committees, governance and strategy.
Vogt has two decades of experience partnering with venture capital and private equity firms and working within the framework of public company structures. Vogt has extensive knowledge relative to why and how visionary ideas and strategies translate to operational and financial success and setbacks. Vogt has implemented numerous go-to-market strategies that have resulted in hyper-growth and has extensive insights relative to how companies should balance, and leverage differentiated products & services.
Vogt has been an active public speaker and has been recognized as an EY "Regional Entrepreneur of the Year," Tech Titans "Corporate CEO of the Year," Global Telecoms’ "Power 100," and Inc. 500 “Fastest-Growing Private Companies". Vogt has been featured on Fox Business with Maria Bartiroma, CNBC Squawk Box, Fox Business Closing Bell with Liz Claman, Bloomberg TV with Kailey Leinz, Bloomberg Radio with Alisa Parenti, PBS’s CEO with Lee Cullum, and CEO Spotlight with KRLD David Johnson.
Vogt earned a bachelor’s degree in economics & computer science from Saint Louis University.
